So you say you want some new Theory gear? Well how does this pile of
Theory stuff look? I Heart Ma series tees and pullovers are in. Plus
tons of Theory T crossed boards zip ups just came in!

Fallen Ride the Sky now in the shop! Only a few copies left!

The Berrics have started something they are calling "Trickipedia". These "not quite" tricktips are pretty cool. So far theyve got Ellington to do BS Bigspins, Carey Hart to do 3flips, and Chris Roberts to do nosegrinds. Once you check out Trickipedia youll know why theyve selected each skate for their respective tricks. Check it out!

Get your 80's on!! Airblaster shades now in the shop for only $12!
Only a few left!

COMING VERY SOON!

If I've ever seen a shoe for a kid from Agawam... these are them.

Nike Dunk High "Shoe Goo" in at the West Side shop now!

Snowboarding is in full effect at Theory! Stop in and gear up for
winter!

Due to the unfortunate passing of Van Wastell, the Matix demo has been POSTPONED UNTIL FURTHER NOTICE. Its a bummer, but a friend passing is much more important than a demo. So unfortunately for now, there is no demo. Hopefully we will be rescheduling one for the November/December timeframe. Keep checking back for updates.

Tons of new Girl and Chocolate apparel in the shop! Come in and check it out!

To all you people out there calling for the Nikes. They are in! Get em
before they're gone!

New Focus Mag just came into the shop! Come in and grab your copy!

R.I.P. Van Wastell

The Berrics gets double duty today on the Theory blogs. Steve Berra was nice enough to let his friend borrow his old Sidekick... but that "friend" was not very nice and decided to break into The Berrics and steal a bunch of shit, but left the Sidekick behind... So now Berra is left with a year on his Sidekick plan and nothing to do with it. Well hes figured something out. Now you can text The Berrics whenever you want, and you never know who might answer. Try it out.. the number is 1 (323) 909-7939.

Just hanging out playing some skate with Pat and Erock. Just waiting
for skate2.

What do you guys know about BurkeBo?

What the heck is that? That looks like... i think its... yeahh.. thats Bob Burnquist and Travis Pastrana.. but why is Bob flying through the air... and why the hell is Travis Pastrana on a... what is that? is that a Big Wheel? What the heck is he doing on a Big Wheel.. Wait a second... that looks alot like.... Bobs MEGARAMP?

Junction Skatepark is changing back to regular hours and will now be open on mondays. One more day during the week you can shred!

For those of you who havent noticed the giant image at the top of the page yet... MATIX is coming to Theory for a signing and then heading over to Junction for a demo. That is taking place Wednesday, September 17th, so make sure to clear your calendars for then. In the mean time, head on over to the MATIX site and check out some of the stuff they have out. Get into the shop to get your MJ sweaters before they are all gone!

If you can get your hands on a copy of this years Snowboarder Buyers Guide, look for the photo of Theory Snow rider Scotty Stevens in there. Check out the nice Theory sticker on the nose! Also if you havent seen Think Thanks Stack Footy yet, head on over to the media section and check out the trailer, and get in the shop to get your copy now!

The new Focus magazine should be arriving in shops soon. Be sure to stop in the shop to check it out before theyre all gone!

Thanks to everyone who came out to the Stack Footy premiere last night! Scott and Chris were definitely hyped to see all the people there, and wanted to thank everyone for showing their support! Roger from Magical Go-Go was kind enough to send over some pictures he shot last night. Here they are for your enjoyment! Thanks!!

Yesterday I put up a post for our friends and local skateboard company Hatchet Wound, so today im going to post a link to our other friends, and local skate company HDLM. They also have some new graphics that have just been released. Check them out in the photo up top and they should be arriving at the shop any day now so make sure to stop in soon and pick one up!