Wednesday, November 12, 2008
Saturday, October 25, 2008
Saturday, October 18, 2008
Lucas Puig is the next big thing in Lakai. Hes got his first pro shoe coming out in Spring of 09, and hes also going to be in the next EA Skate. Big things coming from Lucas... big things.
Friday, September 26, 2008
Tuesday, September 23, 2008
Friday, September 19, 2008
Wednesday, September 10, 2008
Friday, September 5, 2008
Thursday, September 4, 2008
Wednesday, September 3, 2008
Tuesday, September 2, 2008
Friday, August 29, 2008
Thursday, August 28, 2008
Monday, August 25, 2008
Saturday, August 23, 2008
Friday, August 22, 2008
Thursday, August 21, 2008

Wednesday, August 20, 2008

Monday, August 18, 2008
Friday, August 15, 2008

Ive been slacking on the skate media lately, but something has come up that I cannot possibly pass up the chance to share with you guys. Not only is skating at an all new level these days, but the production values in skate videos has gone through the roof. Long gone are the Video Days where you rented a VHS camcorder for a day to film whatever it was that you could. Nowadays there plans for everything, all the way from specific shots needed for the intro, all the way to skaters planning specific tricks to film as their ender enders. You can bet your ass some serious planning went into this. Hopefully theyll continue with this tradition and keep making these each year. Take a look at the DVS Skate & Create. You may remember the name from the old Theory deck that Roger Cameron did!
Monday, August 4, 2008
On August 1st Traffic Skateboards dropped this promo on their website. It features full parts from Bobby Puleo and Jack Sabback along with a team montage. And no, you are not dreaming, you are really watching a Puleo part!
Saturday, August 2, 2008
Two days ago Nate and I decided to make a mini ramp edit. 3 hours and 2 gallons of water later this is what we got...
Wednesday, July 30, 2008
This past weekend we had our final contest at the Junction. Matix put on a Lord of the Lines contest, and though we had limited space, the dudes threw down some pretty good lines. Check out the video below. Theory would like to thanks Matix and the rest of our sponsors for hosting all of the events for our 10 Year Anniversary month.
Sunday, July 20, 2008
Girl/Chocolate put on a manny mania contest at Junction. Eddie Comini took first place. Check out some highlights!
Thursday, July 17, 2008
There was a demo today at Junction in honor of Theory's 10 year anniversary. Check out what went down!
Wednesday, July 16, 2008
Another New England native, Alex Gourdouros just went AM for Foundation Skateboards. Check out the little video above for a funny skit Foundation put together. Also head on over to the Foundation site and scroll down their blog until you see the picture of Alex to watch his real skate footage.
Tuesday, July 15, 2008
How would you like to win $100,000 skateboarding? Well thats exactly what P-Rod did in this past weekends Maloof Money Cup. This video contains some of the worlds BEST skateboarders all hopping down 16 stairs at once. Certainly there could be a case for either Nyjah or Chris Cole winning this thing. Its about 10 minutes long and its not the best filming, but its definitely well worth watching!
Monday, July 14, 2008
Our friends over at HDLM Skateboards are going to be putting out their first video this summer and have recently come out with this promo. Be sure to check their site for updates and product releases and be sure to come to Theory for all your HDLM stuff!
Friday, July 11, 2008

Check out this video of the building of the Maloof Money Cup course. This this is going to be crazy! They are building a $150,000 street course just for this weekend to host the event. This course is going to be skated this weekend only, and then demolished. Pretty crazy if you ask me. Check the Maloof Money Cup site for updates all weekend long! Click here to watch the video about the making of the park!
Wednesday, July 9, 2008
What the F**K is a Bachinsky? is set to come out from City Skateboards later this month. The video will kick off the pro career of the Massachusetts native Dave Bachinsky. Be sure to check back as we will be posting a time and a place for the premiere which will be held at our shop. Congrats Dave! You guys definitely wont want to miss this part! In the meantime check out Daves part in the last City video.
